Stronger Tourism Ties Between Malaysia And Philippines
MANILA, 24 February 2012 - In an effort to boost tourism arrival numbers from the Philippines, the Minister of Tourism, Dato' Sri Dr. Ng Yen Yen today welcomes greater collaboration with the Philippines after holding discussions with the Philippines' Secretary of Tourism, Mr. Ramon Jimenez, Jr."With the strengthening of collaboration in the travel trade, Malaysia has the opportunity to leverage on connectivity and tourism strengths of the Philippines in the US market, and likewise, Philippines can also leverage on the connectivity and tourism strengths of Malaysia in the European, Middle Eastern, and Indian markets," Dato' Sri Dr. Ng Yen Yen said at a media conference here.
"In order for this partnership to be successful, the involvement of the tour operators is of paramount importance and packages offered to consumers must be of the highest quality." added Mr. Ramon Jimenez, Jr.
Also present at the meeting were Dato' Sri Dr. Ibrahim Saad, Ambassador of Malaysia to the Philippines, and Mr. Jose Eduardo E. Malaya III, Ambassador of Philippines to Malaysia.
Earlier, Dato' Sri Dr. Ng Yen Yen hosted a Luxury Malaysia Gala Lunch for 300 key personalities in Manila in line with the aim of attracting more high-end travellers to Malaysia.
The Gala Lunch featured a fashion showcase by Malaysian and international designers in conjunction with the Islamic Fashion Festival (IFF). The IFF is part of an ongoing effort to position Malaysia as a luxurious holiday destination.
Guests comprising foreign dignitaries, tour agents, trade associations, fashion designers, individuals from the Muslim community and the business sector were exposed to the many luxurious experiences Malaysia offers.
To further promote luxury tourism in Malaysia, the Minister's visit from 22-25 February to Manila also includes interviews with foreign media, notably Lifestyle Asia Magazine, People Asia Magazine, and ABS-CBN TV.
There were also meetings held with senior officials from the key airlines to discuss opportunities in improving air connectivity between Malaysia and Philippines.
Issued by: Communications & Publicity Division, Tourism Malaysia
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