Malaysia - Culturally Rich Sustainable Destination
Empowering the Tourism Industry Ecosystem and Culture Inclusiveness
MINISTRY'S POLICY STATEMENT
To drive a competitive and sustainable tourism and cultural sector for the socio-economic development of the country
- Empowering tourism and cultural products/programs towards strengthening the nation's identity.
- Enhancing synergies and cooperation between tourism and culture sectors to make Malaysia a destination of choice.
- To promote the uniqueness of Malaysian arts, culture and heritage including tourism products as the main catalyst for the growth of the country's tourism and culture sector.
- To provide knowledgeable, skilled, creative and innovative human capital in the tourism and culture sectors.
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